The Digital Marketing Specialist is a key player in the McD Digital team – developing and managing pay-per-click advertising programs (researching keywords and placements, optimizing landing pages, developing PPC ads), preparing proposals, performance reports and more. Selected hire will coordinate and help manage client PPC campaigns to ensure goals are being met. This position also coordinates with client services, is responsible for maintaining a PPC campaign’s tasks, creative development and monthly performance reporting, keeping in communication with clients and keeping the team and Digital Director informed of progress. Continuous learning is vital to the success of this position and to the reputation of our company as this is an ever-changing industry. A Digital Marketing Specialist must research the most effective tools and resources to ensure we are offering the best services to our clients.
The responsibilities and duties of this position include but are not limited to:
The Digital Marketing Specialist will work with Account Executives (AE) and Account Coordinators (AC) to develop, manage and optimize the performance of the paid search marketing accounts for Google, Facebook, and other platforms. The DMS will proactively identify, promote and test additional third-party advertising platforms as needed. Other activities include analysis of account performance against goals; determine appropriate PPC ad copy, keyword match types and landing pages to test for CTR and conversion rate improvements. The DMS will also work with the staff to help mentor, and advise on paid search best practices.
S/he will work collaboratively with Marketing, IT, and Copy to design, develop, implement and manage the landing pages including web updates and maintenance.
The DMS will utilize Google analytics (and other 3rd party solutions as needed) to analyze and report the performance of our digital marketing programs. He or She will be responsible for setup, implementation, and management. Knowledge of features such as advanced segments, goal tracking, bounce rates, exit pages will be used to provide feedback and recommendations to improve performance. Additionally, the DMS will leverage AdWords data – day parts, keyword positions, location, etc. to optimize the paid search accounts which they manage.
*Eligibility requirement apply.